The adage "a mistake is just an
opportunity for growth and learning" holds some truth. Minor mistakes are
usually viewed as a lesson in what not to do, so don't be afraid to make
mistakes now and then—especially if you're a business owner or considering
starting your own. You're one step closer to knowing what to accomplish and how
to do it if you know what not to do!
That being said, there's no reason you have to
repeat those mistakes to learn from them. Learning from other entrepreneurs'
missteps before you is an excellent way to ensure success in your endeavor.
Every entrepreneur should avoid the following common errors explained by Dr. Jack Kavanaugh.
Overlooking Competition
Everyone has a rival. Everyone! Even if you believe you've
found the perfect niche with no one to challenge you, you're probably mistaken.
There will undoubtedly be competitors in your field who will try to steal your
traffic and clients if you are not careful. Always keep in mind that you are
not alone. Analyze the market, determine your competitors, and then plan and
act accordingly.
Overspending or Not Spending
Enough
Money is likely to be a significant concern for a new
entrepreneur. Most entrepreneurs have little money to spend, and those who do
can easily fall into the "you have to spend money to make money"
mindset, which can be equally damaging if left unchecked. Instead, try to find
a happy medium. Consider your expenses and finances, and learn to spend enough
but not too much.
Taking Hiring Decisions Based
on Cost
It can be tempting to hire on the cheap when money is tight.
The difficulty with that is that you'll end up paying the price in the end.
Employees and consultants are inexpensive for a reason. They could be
unskilled, inexperienced, or untrustworthy. Pay no more than your employees are
worth, but understand that you'll have to pay a little more for someone who
knows what they're doing (and make sure you're paying competitive prices).
Employees are the foundation of any business. Hire appropriately.
Doing it All Alone
At first, it's natural to believe that no one can do the job
as well as you. You start with an idea, know your brand, understand the market,
and have the drive to see it through. However, this is a recipe for exhaustion.
Overexertion, in the beginning, is not sustainable in the long run.
Also, just because you discovered an excellent niche and have
a great idea doesn't mean you don't have any other skill sets or areas of
knowledge that are lacking. If possible, hire a knowledgeable, experienced
consultant or mentor. They won't know everything, and you won't know everything,
but you can accomplish amazing things by working together.
Avoid these mistakes, explained by Dr. Jack Kavanaugh, to ensure you never hit a roadblock while
driving to success.
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